Build and Implement Your Marketing Plan


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	Home > Saint Cloud Workshops > Build and Implement Your Marketing Plan

Build and Implement Your Marketing Plan: A Step by Step Process

A marketing plan is a strategy to help you identify what customers want and provide it.
In a successful marketing plan, each element is an integral part of the whole, so it’s crucial that your marketing plan include all the elements.
This fast-moving session will introduce (or re-introduce) you to the steps of developing a marketing plan, and implementing it.

Topics:

· Analyzing the need for your product or service
· Market size & market share
· Customers: Who are they?
· Distribution
· Selling and sales training
· Pricing models
· Promotion and advertising options
· Financial and budget considerations
· Tracking your results

Date, Presenters & Location:

Tuesday Evening, January 12th, 2012 -- 6 - 8:30 PM
Minnesota Center for Business Development
616 Roosevelt Road, St. Cloud, MN

Presented by: Mike Braulic and Don Schiffler

Mike Braulic, Vice president of North Central Truck Equipment, St. Cloud. He has 30 years of sales, marketing, and managment background with hands-on experience in building marketing plans.
Don Schiffler is an experienced St. Cloud entrepreneur, and has served as a SCORE counselorand business mentor for a number of years.

Registration

How to Build, Develop and Implement your Marketing Plan [pdf] (Print Info and Registration) (view as html)

Complete and mail with your registration fee of $40 per attendee ($35 if postmarked and paid one week before seminar) to:
SCORE, Attn. “Marketing Plan Seminar Registration," 616 Roosevelt Road, Suite 100, St. Cloud, MN 56301
Pre-registration and pre-payment are preferred. Please make checks payable to SCORE.
Name: ______________________________________________________________ Phone: ____________________
E-mail: (please print)____________________________________________________ @_________________________
Address: ____________________________________________ City: _________________________ ZIP________

Registration is limited by room capacity. Sessions may be cancelled if there are insufficient pre-registered participants. Cancellation policy: Full refund if canceling more than 5 business days prior to session or if session is canceled due to lack of registrations. Refund less $5 processing fee if cancelled within 5 days prior session date. No refund after session has begun. For more information, please contact SCORE, (320) 240-1332. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance.

SCORE

SCORE and the Small Business Development Center (SBDC) and are resource partners of the U.S. Small Business Administration. SBA’s funding is not an endorsement of any products, opinions or services. All SBA programs are extended to the public on a non-discriminatory basis.